A Guide for Novices: Generating Income through Facebook Advertising
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A Guide for Novices: Generating Income through Facebook Advertising. In this video, we’ll delve into Facebook ads for beginners, which can be an overwhelming experience. But instead of feeling discouraged, it’s important to realize that persistence will eventually lead to success. Our discussion will cover various topics such as finding suitable products, designing ads that generate conversions, and more. As a beginner, it can be daunting to spend a considerable amount of money on ads without seeing any sales.
However, the first sale achieved through Facebook ads is crucial as it signifies the potential to earn money and instills the confidence needed to grow beyond initial success.
In order to aid you through this process, we will explore several key aspects. These include pinpointing products that appeal to Facebook audiences, devising cost-effective advertising strategies, steering clear of unprofitable target countries, and determining a suitable budget for your product. As your goal is to generate online revenue, we will delve straight into our discussion on Facebook ads for newcomers.
Facebook Advertising Tips for Novice Marketers
Hello, I’ll be providing valuable insights on how to generate revenue using Facebook ads.
To effectively generate revenue through Facebook ads, it’s essential to excel at four key elements – selecting the appropriate product, creating compelling ads, targeting the right audience, and setting an optimal budget. Although I’ll be exploring each of these aspects in depth, let’s commence by emphasizing the significance of picking the right product.
Promote goods or services that have a proven track record of success in the market
As a beginner looking to earn money with Facebook Ads, it’s important to acquire specific search techniques. Although almost anything can be sold on Facebook for profit, your objective should be to strategically offer products that generate income. Instead of contemplating what you want to sell, consider what people actually buy on Facebook.
One effective strategy is to sell products that have already proven to be successful on Facebook, as opposed to simply selling items with high order counts on AliExpress. Validating products on Facebook is crucial if you want to make money through Facebook Ads. Luckily, I can show you how to identify profitable products using Facebook Ads.
To begin your Facebook search, it’s recommended that you select a product category that piques your interest, preferably one in which you have prior purchasing experience. For example, if you’re a dog owner, you may be familiar with buying dog accessories. Type “dog accessories” into the search bar and consider adding phrases commonly used by drop shippers and entrepreneurs in their ads, such as “50% off,” “free shipping,” or “limited-time offer,” to refine your search. Once you’ve entered your search terms, press enter.
If you want to filter your results by videos, simply click on the video filter option. Video ads are generally the most effective way to advertise on Facebook, especially for beginners. Among the list of popular dog accessory products, pay attention to the videos with the most views and recent posts, as they are likely to be the most promising products to sell on Facebook. Utilizing this Facebook ad hack can provide the best return on investment for beginners in Facebook Ads.
Determining an advertisement’s success is not a precise science, as several factors such as the publication date can significantly affect the number of views. To ensure accuracy, it is advisable to select an ad with more than 10,000 views.
The likelihood of an ad’s success increases with the number of views it receives. This list contains several potential winners, including the recently published dog bed and nail trimmer, which have each accumulated over a million views within the past month.
The number of views an advertisement receives is an indicator of its sales performance and, therefore, a reliable metric to consider. As a result, beginners using Facebook Ads can estimate an ad’s success based on its view count.
Running Facebook ads always involves a financial investment. If an ad generates over a million views, it is because the advertiser has benefited from it by making sales. Therefore, promoting a product that sells well can also result in sales for you. Some individuals may discourage selling products that already have a strong market presence, citing oversaturation of the market.
I have interviewed drop shippers who have achieved millions in sales by offering products such as dog beds and bikinis. They succeeded by promoting these common items in a creative way to appeal to fresh markets. This is the basic principle of e-commerce, which combines both artistic and scientific approaches. Opportunities to earn money through e-commerce are abundant, and you too can take advantage of them.
Let’s focus on identifying successful products through video ads. It’s essential to use various search terms, such as “dog accessories” and “makeup application,” and take note of any promising products. By casting a wide net, we can generate more ideas.
In addition to using search terms, browsing popular sites that share viral content can provide inspiration. For example, What’s Trending and Cheddar are excellent sources. Although Cheddar covers a variety of content, its product-focused articles are promising. For instance, I found an electric loofah on Cheddar, which seems like a high-potential product.
Popular pages within your niche are also a great source of inspiration. If you’re in the kitchen or cooking niche, Tasty is an excellent resource. Recently, I came across an article on Tasty featuring “28 useful products under $10 our readers actually swear by.” This article has received many comments and shares, making it an excellent source for new product ideas.
While researching products on Facebook can be helpful, it’s crucial to ensure that your pricing and product pages are strong before running ads on them. It’s pointless to validate a product on Facebook if your product pages have poorly written descriptions from your AliExpress supplier. Your product needs to be priced appropriately, and your product page must be able to convert traffic into sales.
While I won’t delve into the details of designing product pages and setting prices, I’ll furnish you with a product pricing formula and a product page layout in Oberlo 101.
After you’ve pinpointed lucrative products to market on Facebook, it’s crucial to understand how to craft compelling ads. I’ll lead you through three straightforward stages to generate Facebook ads with high conversion rates.
Create Facebook ads that highlight both a problem and its solution
Focusing solely on step three of Facebook advertising can lead to unsuccessful ads for beginners. To ensure success, it is crucial to invest some effort into the overall strategy, which includes ordering a sample of the product, filming a few product videos with the help of friends, and learning some basic video editing techniques. These tasks can be accomplished without special skills or significant additional expenses.
To create effective Facebook video ads, it is essential to capture three critical shots that engage the audience and encourage them to make a purchase. The first shot should demonstrate the problem that your product solves. You can refer to successful Facebook ads for ideas, such as a beginner’s ad for a dog nail trimmer that highlights the pain dogs experience when their nails are trimmed too short.
By showcasing the dog’s discomfort, the ad becomes emotional and captures the audience’s attention. The urgent language used in the captions, like “Are you trimming your dog’s nails right?” and “Traditional methods can be dangerous and frustrating,” adds to the ad’s effectiveness.
After highlighting the problem, the next step is to showcase your product’s value.
To rephrase, once you have successfully raised the concern of your audience regarding their issue, it is time to offer a solution by demonstrating how your product can solve their problem. Let’s use the example of the dog nail trimmer advertisement to see how it accomplishes this.
After highlighting the risks associated with improper nail trimming, the ad sparks curiosity about how the trimmer can help. It explains how the trimmer keeps dogs calm, which is the opposite of frustrating, and makes the cutting process safe, which is the opposite of dangerous. By using language that contradicts the problem language, you can effectively showcase how your product addresses the issue. This not only portrays the product in action but also emphasizes how “calm and safe” can solve “dangerous and frustrating” problems.
Once you have depicted the problem and shown how your product can be the solution, it is crucial to describe your product’s features and other benefits. This is the third shot that many tend to overlook. Essentially, you need to inform your audience about the product’s characteristics and how it can benefit them. Once again, the dog nail trimmer can serve as an example.
After demonstrating how the trimmer solves the problem, the ad moves on to its features. The ad mentions that the muted sound is ideal for anxious dogs, it saves money by eliminating the need for expensive trips, and it is USB rechargeable and battery-free. Finally, the ad concludes with a call to action, which encourages viewers to share the ad, allowing it to reach more people without incurring extra costs.
Recording the last segment of a video production is usually the easiest and may be the only part that some entrepreneurs opt to film. You’ve likely come across numerous ads that only showcase a product and its attributes, such as being reusable, battery-free, or hypoallergenic.
But, these ads lack an emotional connection with the audience by failing to present a captivating hook that highlights a problem and a subsequent solution provided by the product. Thus, it’s crucial to include the first two shots and the third one in your advertisement to entice Facebook audiences and generate clicks.
With Facebook Audience Insights, you can specify and determine your intended audience
To succeed in making money with Facebook ads, having the right product and ad is crucial. However, targeting the wrong audience can lead to revenue loss. Facebook acknowledges the significance of generating sales and aims to help businesses succeed on their platform.
To assist with reaching the appropriate audience, especially for those new to Facebook advertising, Facebook has created a tool called Facebook Audience Insights. This tool allows you to create an audience of individuals who are most likely to purchase your product and display your ad directly to them. In this section, I will share some techniques to help you find the optimal audience for your ad using Facebook Audience Insights. Let’s take the example of dog nail trimmers to create a Facebook ad audience that generates revenue.
On the left-hand side of Facebook Audience Insights, you can manage the demographics of your potential audience, while the right-hand side displays various data about that audience.
Facebook Audience Insights enables the identification of the target audience
If you have the right product and ad for Facebook ads but fail to target the right audience, you risk missing out on potential revenue. Fortunately, Facebook is invested in helping you succeed. As a business, Facebook understands that your success means continued business for them.
However, reaching the right audience can be challenging, especially for those new to Facebook advertising. Unlike physical retail stores, customers don’t just walk past your business. To help with this, Facebook has created a tool called Facebook Audience Insights. This tool allows you to create an audience of people who are most likely to purchase your product, and then serve your ad directly to that audience.
To optimize your audience using Facebook Audience Insights, there are a few things you can do differently. For example, using the example of dog nail trimmers, let’s create an audience that is most likely to result in sales. Within Facebook Audience Insights, you can manage the demographics of your potential audience on the left, while on the right, you can view all sorts of data about that audience.
Selecting the target country is often the first step for many drop shippers. Although the US boasts a large e-commerce market and customer base, there is also high competition and advertising costs. For beginners, it may be more cost-effective to focus on other countries like Australia, New Zealand, Canada, and the United Kingdom.
To optimize Facebook ads for beginners, it’s crucial to choose a country with less competition in your niche to keep the cost per click low. For instance, if you’re targeting Australia, you can search for a relevant interest such as dog grooming, and navigate to the “page likes” tab to find pages with high-affinity scores. These scores indicate a strong interest in dog grooming.
Once you’ve identified relevant pages, you can use them in the ads creator to target your desired audience. It’s important to input the target country and the relevant pages you found in the Audience Insights tool. By doing so, you’ll be able to reach a highly engaged audience interested in your product effectively.
To begin with, I want to emphasize that the brand name “PETstock” should be written without a space between “pet” and “stock.” My target audience for a new Facebook ad is 100,000 people, but I would ideally like to reach between 500,000 and 1 million people in Australia. To achieve this, I plan to use Audience Insights and include an additional interest besides “Petstock.” While “Pet Circle” did not yield any results, I found success with “Petbarn” and also added “Dr. Chris Brown” due to his reputation as a well-known wildlife rescuer.
To increase the likelihood of conversions from the new Facebook ad, I aim to narrow down my audience by selecting people with an interest in “online shopping” or those who are categorized as “engaged shoppers.”
At present, my audience size is 210,000 people, so I need to further refine my interests. To do this, I searched for “online shopping” using the “interests” category rather than “employers.” This narrowed down my audience to 770,000 people, which is within my desired range of 500,000 to 1 million people.
Focusing on these dog owners could offer an excellent chance to promote dog nail trimmers. Nevertheless, before commencing the advertising campaign, it is essential to establish a crucial factor: What is the budget allocation for this project?
A method for establishing a budget is to use the cost of your product as a basis
To ensure that you don’t overspend while running a Facebook ad campaign aimed at generating sales, how can you establish an appropriate budget? The goal of Facebook ads is to generate sales, but achieving this may not happen immediately, especially if you are new to dropshipping.
It requires patience to gain insights into how your ad performed and how you can enhance it. Nonetheless, it is essential not to waste money on an ineffective ad. Experienced/six-figure drop shippers know when to terminate an ad and experiment with different audiences, video ads, or other products.
Based on conversations with successful drop shippers, there is a guideline to determine when to halt Facebook ad spending: multiply the price of your product by three, which should be the maximum amount you budget for testing it on Facebook. For example, if you sell a dog nail trimmer for $19.99, you should allocate a $60 budget to promote it on Facebook.
If you have not received any sales after spending $60, you need to make changes, whether it is your ad, audience, or product optimization to make a profit on Facebook. This is not a failure, but simply data that professional entrepreneurs encounter every day, and you must learn from it and move on.
If you follow the tips in this tutorial for Facebook ads for beginners and make a sale, congratulations! You have proven that you can make money on Facebook and may be on your way to a successful product. If you have any recommendations for earning money with Facebook ads, I am eager to hear them. If you disagree with any of my Facebook ads for beginners’ tactics, leave a comment, and let’s start a conversation. Until next time, keep learning, improving your marketing, and increasing your sales.